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The online shops are all gearing up for the attracting new customers through various discounts. So that again calls for a developer who can provide his/her service for creating the application. If the employer has spent hell lot of money before then he/she would already have the required interfaces to create the campaign.
Labour has become pretty cheap within India and China, without any question but the real question is when should the employer spend and how much, is it really good to spend a fortune before hand and have all the interfaces in the first go or is it good to spend later on.
The answer is real simple, if the site is all about only one product then have the money spend only when needed, but if the site is about to have a real lot of products then it is best to have the site being configured in the beginning as the pages are best if all of 'em have the same theme.